The biggest predictor of one product company is the number of tests you run per week.

Here is how to set up and run a useful test:

Pick the short term goals that…

• … support a broader mission and goals.
• … give you the most leverage if successful.
• …solve a problem that you can accurately pinpoint.

Communicate specifics to everyone involved

• Give context about why the goal is important
• What is the current state and what is the desired state?
• What is the time frame (2–6 weeks)?

Focus resources

• Limit short-term goals to one goal per person
• The goal owner needs to be someone who believes these are possible

Use proven processes

• Generate Ideas — Create “Experiment Doc” including hypothesis
• Give a score from 1–10 for Impact, confidence and ease for every hypothesis
• Choose an experiment and pitch it to the team
• Decide based on resources and expectations

Testing and Results

• When running a test, keep the goal top of mind
• Analyse the test and share the results.
• Measure the impact on the goal through quantitive analysis plus qualitative feedback.

Repeat.

Resource: Hacking Growth, book by Morgan Brown and Sean Ellis.