Productized Design – Deep dive with examples

What is productized design?

Productized design services offer a fixed price with a clear scope and timeline.

Why should you care?

If you like to scale a design service business and want to skip the messy selling process this might be for you.

What problem does it solve?

Selling and delivering design services it’s a messy process for clients and service providers.

Who’s productizing design

• Superside • Design services for growing teams.
• Undullify • 30-minute micro design service.
• Designcrafter • UI/UX for founders of early-stage business software.
• ManyPixels • Unlimited graphic design with a dedicated designer.
• GetAds • Ad creative service.
• Goodpatch • Design strategy studio.
• Penji • Unlimited graphic design.
• Catalog • Design team.
• Website Rescues • Shopify design support.
• One Week Website • HVAC website for 7 days.
• Design Pickle • Unlimited graphic design.
• UX audit • UX audit for apps and websites.
• Designjoy • Design as a Subscription.
• Conversion Crimes • Conversion Rate Optimization and User Testing.
• Draft • Conversion rate optimisation for e-commerce.
• Phasma Design • Unlimited design for health companies.
• Design Project • UI/UX design subscription.
• Kimp • Unlimited Graphic & Video Design.
• Knapsack Creative • Squarespace design.
• Brand Blueprint • Visual branding.
• Usability Hub • User testing.
• Uber Testers • User testing.
• Kapa 99 • Graphic design team on demand.
• Growmodo • Design & dev subscription.
• Delesign •  Unlimited designs on-demand.
• We Are Heroes • Unlimited design, user research & strategy.
• Tokyo Calm  • Design subscription.
• Conversionde • Conversion design.
• Anytime Design • Unlimited design for apps and websites.
• A Wealthy Woman Website Experience • Branding & web design for female entrepreneurs.
• Savvy Design • SAAS UX/UI design.
• Worst of all design • Branding & web design.
• The Product Onboarders • Improve B2B SaaS product onboarding.
• Green pixel • Full-stack design subscription.
• Ducky unlimited • Unlimited Web & Graphic Design.
• Hotsnow • Design Agency on subscription.
• Snowhouse • All-in-one creative partner.
• Zite • Carrd website design.
• Designdash • Unlimited Web Design Subscriptions.
• Draftss • Design.Video.Code.
• Undullify • Unlimited Graphic Design

Productized design opportunities

• There are already too many unlimited design subscriptions that are difficult to tell apart
• Niche down by choosing to serve a single industry like Phasma Design
• Niche down by platform. Shopify, iOS, Webflow, Framer, Carrd, Android, Kajabi, Teachable … choose one and double down.
• Use websites like Fiverr or Upwork to find a high-demand gig and create a premium productized design service alternative.
• If you are a premium-priced design agency create an affordable productized design service to use as lead gen and a taste of what you offer.

Learn from the founders

• 🎥 Charging Subscription For Design Services: (w/ DesignJoy)
• 🎥 Do you know any entrepreneurs who make money from the start? Meet Russ Perry (Design pickle)
• 🎥 The Intensives Model with Pia Silva (Worst of all design)
• 🎥 Penji CEO Johnathan Grzybowski: Hits $4m revenue helping 1000 customers with unlimited design work
• 🎧 Charge $4,200 A Day As a Creative (The Service That Made $440,000+ For This Web Design Business)
• 🎧 Knapsack Creative Founder Benjamin Manley
• 🎧 A Productized Service—Without Growing a Team—With Nick Disabato (from Draft)
• 🎧 The Keys to Making $1M/Year as a Solo Founder with Brett Williams of DesignJoy
• ✍️ The marketing plan that got us past $100K MRR (Quentin Gilon from ManyPixels)
• 🎧 Dan Norris’ Story of WPCurve: From 7-Day Launch to 7-Figure Productized Service Business

Resources

• ✍️ The Complete Guide to Productized Services [Updated 2022]
• ✍️ How to build a productized service using no-code
• ✍️ Productized Services: Building Systems, Moving Upmarket, Whitelabeling
• 📘 Built to Sell: Creating a Business That Can Thrive Without You
• 📘 Subscribed: Why the Subscription Model Will Be Your Company’s Future
• 🐦 "a simple set up in Trello that will allow me to manage over $1,000,000+ worth of design work"
• 🐦 "My costs to run Designjoy at $100k/m+."

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