9 elements of a well-designed business
In the past few years, I have spent $15K+ on learning materials and countless hours of my spare time levelling up as a designer.
And it’s not what you think.
I haven’t learned how to design slick-looking apps or satisfying UI animation, it’s not coding either. I’m teaching myself how digital businesses are designed.
So…
…here are the 9 elements and some prompts to help you brainstorm for your own business or your client’s.
I know some are obvious but there are a few that are often overlooked.
Customer Segments
For whom are we creating value?
Who are our most important customers?
Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
Which customer needs are we satisfying?
Channels
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Customer Relationships
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established? How costly are they?
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Key Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Key Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Key Partnerships
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Cost Structure
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Helpful? Any epiphanies?